Setting up your own business and working for yourself is an exciting prospect, but for many, it can seem quite overwhelming. The truth is, it's not nearly as difficult or costly as you think - especially with the right business development support to help you.
According to Kenya's Ministry of Trade registered SMEs in the country constitute 96% of all business enterprises in the country and employ just over 5 million people - that's 75% of the total labour force which contributes 20% to Kenya's GDP. but the Minister of Trade highlights that Kenyan Exports can further help grow the economy at 10 per cent.Annabell Karanja, Director AFRI Business Development is interviewed at CNBC Africa studios in Nairobi about how to leverage this potential
Annabel Karanja the Managing Director of AFRI Business Development was featured in Saturday Magazine, Daily Nation.
“What we’re lacking now are supporting structures every business person needs to run a successful business,” she says, noting that the available structures are not affordable to SMEs. This is what her company aims to change.
